A playground for the NORTH social team.


Feb 13, 2013
@ 9:07 am
2 notes

How Social Media Will Make You Fall in Love with Brands »

Social innovators such as Whole Foods Market, Comcast and Jet Blue are imagining a future in which they not only thoughtfully respond to your tweets and posts in real-time, but their responses are also increasingly targeted and proactive. They want to know you, they want you to knowthat they know you, and they want you to know that they care.

For example, my casual tweet about poor cable service – addressed to no one in particular – might someday generate an immediate response from Comcast, because Comcast knows I’ve had previous issues with my cable box, they’re concerned and they’re keeping an eye on me. Isn’t that what friends do?” 

  1. cherfuller reblogged this from northlab and added:
    Interesting concept…
  2. sadage reblogged this from northlab and added:
    In a different universe, companies would accomplish this by just providing good products and services in the first...
  3. northlab posted this