After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot from TBWA\Chiat\Day, in which the Jamaican sprinter is presented as a Grim Reaper.

(via Ad of the Day: Usain Bolt Is the Grim Reaper in Gatorade Spot Celebrating his Killer Instinct in London | Adweek)