Pacifico Beer Rides a Social Media Wave in U.S. »
“Because Pacifico has a smaller budget than other brands, we wanted to tap into the social nature of Facebook. We’re trying to be more nimble with money.”
A playground for the NORTH social team.
“Because Pacifico has a smaller budget than other brands, we wanted to tap into the social nature of Facebook. We’re trying to be more nimble with money.”