More than froth for Starbucks
While NFC-enabled payments are expected to increase over the next few years, hardware-agnostic wallets that are not NFC-enabled face fewer hurdles and therefore will be adopted more quickly, according to a new report from Forrester.
In the report, “Why the Digital Wallet Wars Matter,” Forrester finds that 30 percent of mobile phone owners are open to in-store mobile payments but that the number jumps to 50 percent among smartphone owners. The use of mobile for in-store or proximity payments will grow as consumer adoption of smartphones increases because payments will be a natural extension of mobile activities users are already engaged in, such as comparing prices, looking up product information and scanning bar codes.
